Wilen Direct Data Services and Postal Expert Appointed to Idealliance Board of Directors

Deerfield Beach, FL – May 5, 2017 – Tom Glassman, Director of Data Services and Postal Affairs of Wilen Direct, a leading direct mail manufacturing facility that produces one billion pieces of mail each year, has been appointed to the Board of Directors of Idealliance for a two-year term beginning on July 1, 2017.

Glassman was one of seven graphic communications industry experts elected to the Idealliance Board of Directors. These individuals bring experience in multiple industry facets, including printing, mailing, marketing, brand management and graphic design.

“Idealliance continues to strengthen its unique role in the graphic communications industry, uniting workflows and business know-how across all partners in our supply chain,” says Idealliance President & Chief Executive Officer David Steinhardt. “Calibrating, aggregating, and directing an evolving media landscape is in our DNA. We welcome these new officers and business leaders as members of the Idealliance Board of Directors — engaging them on our journey to hone the ideal association and continue to strengthen our industry and members.”

“It is with great pleasure and honor that I accept this esteemed position as a member of the Board of Directors of Idealliance. Serving such a worthwhile organization allows me the chance to give back to the industry that has been so good to me. This is an ideal opportunity for me to help and educate others that would like to pursue a career in the printing and mailing fields,” said Glassman.

About Wilen Direct
Wilen Direct is a fully integrated, cutting-edge, on-demand direct mail manufacturing facility covering the entire spectrum of direct mail — from production and logistics to tracking and optimization. This translates to maximum flexibility, creating speed-to-market and significant postage efficiencies for our clients that result in cost savings and additional revenue opportunities. We have been able to help some of the world’s most globally recognizable brands communicate, both meaningfully yet efficiently, at scale, and are ranked in the top five direct mailers in the U.S. Wilen Direct is part of the Wilen Group of Companies, which also includes Wilen New York, a leading direct marketing agency with extensive strategic, creative and data-driven capabilities.

About Idealliance
Idealliance is a global non-profit organization providing an open and cross-industry platform for motivated professionals to create a more sustaining, competitive and compelling visual communications and media industry. With roots to 1896, Idealliance capitalizes on its integrated capabilities and total supply chain focus to deliver best-in-class education, specifications, certifications, research and consulting that drive community, innovation and inspiration. You know our work and use it every day. It defines production workflows for color (GRACoL®, SWOP®, XCMYK™, and G7®), content management (PRISM®), mail supply (Mail.dat® and Mail.XML™), forest and paper (papiNet®) and others. Think of us as a think tank for the visual communications and media industry. Visit www.idealliance.org or call (703) 837-1070.

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